For a long time we used a outbound methodology when it comes to selling our product to businesses and organizations. That means we manually prospected, reached out to, followed-up with, and provided guidance to potential customers. While effective, it came at a substantial cost. A cost that couldn't be justified as LeadServe is designed to work for businesses of all shapes and sizes, not just big enterprise accounts with tons of money to spend. We needed a better way to nurture prospects, and we figured out a way to do it using a few key vendors and a passive, "sell without selling" strategy.
An autoresponder series, also referred to as a drip campaign, is a selection of pre-set email campaigns that are sent on a delay based on any given criteria, most commonly, the day the person joined your list. We highly recommend setting up this type of sequence for any new lead generated on our platform, but it's important to do it right. With that being said, we've created our take on The Perfect 10 Email Autoresponder Series. Enjoy...
Email marketing can be one of the most cost-effective aspects of your marketing strategy, but it's important to get it right. It's easy to get lost in all the details, but if you keep these 4 key tips in mind, you will be starting out on the right foot.
This month we learned that Carly Fiorino, an accomplished businesswoman and executive, has joined the 2016 presidential race. We took this opportunity as an excuse to provide some great tips for dusting off the old subscriber list. The full article was featured in Advertising Age, but we wanted to provide our tips here as well.
One of the most important, yet often overlooked email metrics is what we call Inbox Percentage. Unfortunately, Spammers have created a climate such that Internet Service Providers need to be very stringent with regard to which emails pass through their Spam filters. What does this mean for you? It means that if you're not careful you can get grouped in with the spammers and your mail could get sent directly into a Spam folder. This is commonly called bulking, and it's a bad situation when it happens. Here's a list of 5, must-know tips for preventing bulking, and maintaining a high Inbox Percentage.
Email marketing is not just for the big guys any more. An influx of solid platforms have been built to allow for businesses of any size to get involved in what is a billion dollar industry. If you want to start email marketing for your business, we've put together a short list of the absolute basics. You can always learn more, but before you get started you have to continue reading.
Email marketing is highly effective for driving leads, prospects and existing customers to your site. Research compiled by Exact Target indicates that for every $1 spent, $44.25 is the average return on email marketing investment. 70% say they always open emails from their favorite companies. Conversely, only 18% say they never open commercial emails.